| Number | Base of difference | Google Analytics | Mixpanel |
| 1 | Pricing or licence | When we say about the pricing for Google Analytics it is free. And if you have 10 million hits per month on your site, then it will charge. | Well when we say about the Mixpanel, here pricing model is based on several data points. |
| 2 | History | When we say about the launched of Google Analytics, this tool was first launched in November 2005. | Well when we say about the launched of Mixpanel, it was founded in year 2009 in San Francisco, California. |
| 3 | Learning | Google Analytics is very simple to learn. | When we say about the Mixpanle this will require some knowledge about flows and events to begin and tracking. |
| 4 | Segmentation and Reporting | Well both the tools have good concerning segmentation and reporting. But Goole Analytics requires some more step then Mixpanel. | Mixpanel requires less and few simple steps then Google Analytics. |
| 5 | Best for | Well Google Analytics is only for Web. | Mixpanel is only for Mobile. |
| 6 | Tracking Method | When we say about the tracking method for Google Analytics, is based on Pages. And this will tracks the traffic on your webiste by the page hit and then gathers visitor information. And this will use javascript code for tracking purpose. | When we say about the Mixpanel tracking method, it works on mechanism is event centric. And this will tracks visitor actions rather than page hits. And this event can be button click, video surfing etc. |
| 7 | Customer Type | Google Analytics sutis for all customer types like small to large scale organizations. And also good for individual users | This will also suits for all customer type but we have different plan which is based on the customer category. |
| 8 | Real-Time Analysis | When we say about the report generation in case of massive data it will take around 24 hours of data processing. | Here Mixpanel is excellent choice for real time tracking. And this will update the whole data within a seconds. And this is ideal for instant processing of real time data. |
| 9 | Good for | Free of cost availability | Good for excellent funnel analytics. |
| 10 | Speed | When we say about the speed it will take fews hours to generate reports from data. | Here speed is much much better than Google Analytics and provide data in seconds. |
| 11 | Customer Support | Well Google Analytics provides supports to customer on Email and Phone. And they will also offers training sessions. | When we say about the Customer Support this will provides on email and phone. And this will also gives ticketing system based support. |
| 12 | Retention Analysis | When we say about the small business, the cohort analysis done by Google Anaytics is enough for decision making. And this will not provide analysis such as which feature is most used by visitors, the behavior of new visitors, etc. | Mixapanel will provide you with answers to all these questions with its retention analysis feature. |
| 13 | User Tracking | Well Google Anayltics use of browser cookies to track individual user. And this mechanism will not work well if the same user visits from multiple device. | Mixpanel can overcome this by performing cross device user tracking. and this can track individual users. |
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| Funnel Analysis
| We use Funnel analysis to measure a series of events performed by a visitor. And in case of Google Analytics, a customer has to specify all the steps of a funnel in advance. And these funnels need to be created on every page but they are inaccurate. | Well in Mixpanel funnel analysis is exceptionally well. Users can develop funnels in the mix panel with simple steps. The mechanism is very flexible, and data analysis is accurate.
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