| Number | Base of Difference | Clicks | Impression |
| 1 | Basic definition | When we say about clicks in Google Adwords is number of time we get the target user click on our ad and that will take to our website. | When we say about the Impression in Google Adwords is number of time target user view our google adwords ad. And it can be banner, Textlink or button. |
| 2 | Number of user | is will shows how many users actaully used our ad to visit our website. | This will shows what is the reach of our ad. |